Here comes the--groom? Since World War II, men have gravitated towards the endearing qualities that mens' wedding bands represent. Soldiers began donning wedding bands as a memorial to the loved ones left behind during a turmoil stricken era. Rings have always held significance for those in powerful positions. From 1600 B.C, when Pharaohs wore signet rings to proclaim their greatness up through the 19th century when clergymen wore multiple extravagant bands on their fingers to show their importance, rings have been a status symbol for men.

Are you looking for a wedding band befitting a worthy groom? Do you have a spare wedding band that may bring you a hefty return? The mens' wedding bands market is coming into its own. How can you put your finger on the pulse of this healthy and fairly new jewelry category?

Marketing to the Right Man

What mens' wedding bands are appealing to the current market? It's all about the potential groom's lifestyle choices. Classify the style of the man and you might find your ideal corner in the men's jewelry market.

Style A: This fellow is unconcerned with pomp and circumstance. He likes casual and enjoys having clear cut choices with little fuss. Tried and true, he indulges in the play-it-safe technique. Simple is the wedding band of choice, sleek and maybe considered plain to some, but perfect for his lifestyle.

Style B:  Go big or go home. Living with the gold standard and having a fascination for sparkle and avant-garde style, men who gravitate towards gemstones and a little glitz and glam will appreciate the perfect gemstone studded ring. Their motto to boldly go where not many grooms have gone before fits their fashion forward approach and gem studded band completely. 

Style C: Intricate design can be masculine. Appreciation for elaborate craftsmanship and attention to detail market well to the warrior type who desires designs set in stainless steel, tungsten or other bold metals. Is a ring heavy-handed in the pattern category? Perfect! For Style C guy, a durable yet artistically crafted wedding band is a match made in Warcraft!

Style D: For the confident and charismatic groom: diamond studded, uniquely inlaid, or a rose gold band may bring that happy glimmer to his eye. Gender specific doesn't apply and anything goes! The more mens' wedding bands trend towards the unconventional, the more excited he becomes. With Style D grooms, titanium and platinum wield captivating, spell-binding powers.

It's All About the Metal--Man

What is your wedding band made of? Would it draw in a willing audience of grooms? Find out what metals mark up in the men's jewelry market with this quick list of go-to metals for the anxious groom:

• Cobalt
• Gold (Rose Gold)
• Stainless Steel
• Sterling Silver
• Titanium
• Tungsten

These metals range in affordability and give the groom a plethora of options to choose the ideal band for their special day. As popularity of mens' wedding bands increases in the jewelry industry the potential for your profit can grow by leaps and bounds.

Trendy Times for Ties that Bind

What men's bands are on fleek in 2017? The popular trend in mens' wedding bands is custom, custom, custom! Personal touches such as engravings, distressed textures, or detailed surface textures, use of out-of-the-norm materials (like fossilized dinosaur bone bands), colors that are dark and ominous, and two-toned colored metals are capturing the hearts and imaginations of grooms-to-be everywhere! Find out how your own men's wedding band fairs in the jewelry industry by visiting Ralph Mueller & Associates today! Give some special groom their own chance at happily ever after with your unique band offering!